We're the marketing team dealership owners actually wanted.
Moto Marketing is a group of expert riders, ex-OEM marketers, and dealership operators on a mission to revitalize motorsports dealer marketing with a renewed focus on rider needs.
Built inside the showroom, not a co-working space.
Moto Marketing started in 2013 when our founder — a lifelong rider and award-winning writer and content marketer for companies like Apple, Cisco, and Microsoft — got tired of going into dealerships knowing more than the people working there. He partnered with other like-minded riding and marketing pros to apply consumer-proven marketing tactics and fundamentally change the dealership focus from sales agents to rider advocates.
- Name-brand marketing expertise
- 100s of bikes owned and ridden
- Rider education pros
Twelve years and many dealer partnerships later, we've built the marketing operating system we always wished existed: strategy, content, email & SMS, social, newsletters, events, and reporting engineered for how motorcycle and powersports dealerships actually grow through customer retention and service revenue.
We're not the biggest agency. We're the one your GM will listen to because we make your shop the go-to place for local riders.
Four principles that guide every campaign.
Dealer-first
Every decision starts with what's best for the dealership — retention and revenue, not what's easy for us.
Radical transparency
Real numbers, real dashboards, no black-box media budgets.
Riders at heart
Our team rides. We understand the customer because we are the customer.
Results over reports
We measure success in return visits, service growth, and units sold — not slide decks.
Help dealerships become the trusted local home for riders — for life.
- Every dealer we work with grows store traffic, retention, and revenue year over year.
- Marketing spend is measured against dealership outcomes — not vanity metrics.
- One dealership per brand, per trade area — always.
- We hire from inside the industry, not around it.
Schedule Your Free Marketing Strategy Session
A 30-minute working session with a powersports marketing strategist. You'll walk away with a clear plan for retention, traffic, and growth — whether you hire us or not.
- Diagnostic review of your current marketing
- Competitor & local market snapshot
- Prioritized 90-day action plan
- Zero sales pressure, ever